THE McCANN WAY

WE HELP BRANDS PLAY
A MEANINGFUL ROLE IN PEOPLE’S LIVES.

HOW WE MAKE MEANING:
WE HELP BRANDS EARN THEIR WAY INTO PEOPLE’S LIVES WITH OUR TRULY INTEGRATED NETWORK AND CROSS DISCIPLINE EXPERTISE.

MEANINGFUL WORK:
WE HAVE THE TALENT AND THE TOOLS TO DELIVER EFFECTIVE, HIGH IMPACT CREATIVITY IN ANY MEDIA FORMAT, ANYWHERE IN THE WORLD.

MEANINGFUL TRUTHS:
WE CONDUCT PROPRIETARY TRUTH STUDIES TO UNCOVER THE MACRO LEVEL TRUTHS THAT DRIVE PEOPLE’S ATTITUDES AND BEHAVIOURS.

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WE TURN BRAND TRUTHS INTO BUSINESS TRANSFORMATIONS

McCANN TRUTH CENTRAL

McCANN TRUTH CENTRAL IS McCANN’S GLOBAL THOUGHT LEADERSHIP UNIT. ITS GOAL IS TO CREATE ORIGINAL RESEARCH THAT CAN HELP SHAPE AND GROW OUR CLIENT’S BUSINESSES.

McCANN TRUTH CENTRAL HAS CONDUCTED OVER 20 GLOBAL STUDIES, WITH EACH STUDY COVERING UP TO 20 MARKETS TO PROVIDE A TRULY GLOBAL VIEW.

AS PART OF McCANN, WE HAVE PARTICIPATED IN STUDIES INCLUDING THE TRUTH ABOUT YOUTH, TRUTH ABOUT AGE AND TRUTH ABOUT GLOBAL BRANDS, THAT HELPED US UNEARTH LOCAL TRUTHS AND BETTER UNDERSTAND THE TRUE CYPRIOT CONSUMER.